THE GREAT GATSBY: RELAUNCH
The timeless tale “The Great Gatsby” by F. Scott Fitzgerald is rereleasing a new movie on HBOMax and needs a new look and feel to its branding.
This conceptual branding process captures the essence of the truth about the American Dream and how it is illusory. It is still inspired by 1920s style, while also representing the ideas of greed, wealth, fate.
Art Direction, Branding, Design, Typography
This conceptual branding process captures the essence of the truth about the American Dream and how it is illusory. It is still inspired by 1920s style, while also representing the ideas of greed, wealth, fate.
Art Direction, Branding, Design, Typography
Animated Type Lockup
Billboard Advertisement
Movie Poster
Process Work
