Roll N’ Roaster, located in Brooklyn, NY, proudly stands as home of the best roast beef sandwiches and is known for putting cheese on just about everything. Recognizing the necessity to refresh their image while staying true to their roots, they embarked on a rebranding journey aimed at captivating a wider audience with lasting impact.

This conceptual rebranding not only showcases their signature roast beef but also highlights their diverse menu offerings, in a fun, illustrated style. It evokes feelings of happiness and playfulness, similar to the atmosphere of the restaurant.
 
Art Direction, Branding, Design, Typography