KRAFT MAC & CHEESE: Everything Will Be oK
You might have forgotten about us, but we didn’t forget about you! Gen-Zs and younger Millennials are constantly going through life’s challenges, and many wish they can go back to a time before everyone was “plugged in”.
KMC is launching a new campaign called “Everything Will Be oK” to remind us that no matter what chapter of your life you are currently in, the nostolgic KMC will still be behind you every step of the way. It will include social media promotions, out-of-home advertisements and a new website feature "Mac Mail”, where users can send custom messages on everyones favorite mac & cheese cups to friends, family, and loved ones who need a nostalgic meal to commemorate how far they have come!
Partner: Kat Mantzavinos
Art Direction, Copywriting, Design
KMC is launching a new campaign called “Everything Will Be oK” to remind us that no matter what chapter of your life you are currently in, the nostolgic KMC will still be behind you every step of the way. It will include social media promotions, out-of-home advertisements and a new website feature "Mac Mail”, where users can send custom messages on everyones favorite mac & cheese cups to friends, family, and loved ones who need a nostalgic meal to commemorate how far they have come!
Partner: Kat Mantzavinos
Art Direction, Copywriting, Design
Posters
Instagram Posts
Mac Mail
Packaging
Mac Mail Instagram Posts
